SAN DIEGO ZOO SAFARI PARK



SAFARI EXCURSION HUB



Our team collaborated with the Safari Park on the look and feel, environmental graphics and signage, interpretive art, interiors, and narrative storytelling of this amazing addition to SDZSP.


As a graphic designer at Mangolin Creative, I explored different concepts for wayfinding solutions, developed attraction signage concepts and final production artwork, created immersive story-driven animal DNA inspired environmental graphics, and oversaw installation.


Art Director: Morgan Richardson and Concept Art: Kim Kobashigawa





PLACEMAKING - ANIMAL DNA PATTERN DESIGNS



While developing the environmental graphics and signage package for the Safari Hub, I had the opportunity to design narrative-driven hand painted patterns to add character and theming to the Hub.


KEY DESIGN INSPIRATION:

  • Animal DNA from Sumatran tiger, Savanna Elephant, Macaw, Australian Platypus, Human
  • Complete chromosome sets, known as karyotypes, of living cell lines
  • Collaboration with Marlys Houck curator of Wildlife Biodiversity Bank’s Frozen Zoo®
  • Immersive storytelling that celebrates the culture of conservation and innovation


Furniture Research by Kim K.



SAFARI TOUR AND EXPERIENCES HUB



Poster Art by San Diego Wildlife Alliance



SDZWA Frozen Zoo Research by Marlys Houck Inspires Karyotype Pattern



wayfinding and signage



Mangolin Creative x San Diego Zoo Safari Park:
Conceptualize and create marquee signage and secondary wayfinding designs. Incorporate fabrication, lighting, and material research in the overall proposal.
Art Direction: Morgan Richardson • Concept Artist: Kim Kobashigawa



Concept Art by Kim Kobashigawa



Concept Art by Kim Kobashigawa