For over 7 years I've been building the LA County Library brand system with the team. I've been supporting the successful implementation and application of the LA County Library's shift in brand identity through the color palette, photo treatment, hand-drawn icons, and type arrangement.
I designed the layout of marketing templates, for annual campaigns, print material, signage, environmental graphics, animations, social media campaigns, banners and products to reinforce the brand within 87 libraries in cities across the county. Design Manager: Tamera Tarver | Project Manager: Karol Sarkisyan